Minneapolis College of Art and Design
Anxious about not knowing what to make next?
Worried that when you do, it won’t be any good?
MAKE MORE / THINK LESS is intended to help you fail faster so that you can get to your stronger work
sooner.
That’s right, this system of randomly generated prompts is designed to help users keep
their hands busy with meaningless intuitive imagemaking through collage.
Let anxiety melt away
knowing that the collages you make will probably not be very good but continue to complete them anyways.
Because finishing a piece of art feels better than not making any art at all.
After compiling a list of prompts, three prototypes of MAKE MORE / THINK LESS were created. A physical deck
of cards, a downloadable pdf and a website.
Initial testing of the deck was used in creating
collages that would become part of the box design and inform the overall aesthetic and logo design.
Physical deck prototypes were given to a group of individuals and a downloadable pdf version was emailed to
others. All were told to follow the instructions and to reach out when they have completed testing.
A second round of testing was conducted as an in person focus group and was able to observe
users interact with the physical prototype.
User age range was early 20's to late 40's.
This card deck is designed
to get yourself out of your own head.
By following prompts users will create collages that allows them to
create large quantities of
work quickly and embrace imperfection.
Deck includes 54 cards.
52 prompts and
instructions.
Creative block is a spectre that looms just out of sight of every maker.
It can appear and raise doubts & undermine progress.
MAKE MORE / THINK LESS is
a collection of prompts that encourage image generation through the medium of collage. These prompts are
used to help disrupt habitual linear reasoning and access intuitive imagemaking.
Contributing
to an uncommon framing and ideation.
Collage is an accessible low stakes method for creative experimentation.
It is simple in technique and so many have the materials needed in their homes.
To make
a collage, at minimum, you would need two pieces of paper and an adhesive (glue, tape, stapler, stickers,
jelly, gum...). All one would have to do is attach one piece of paper to another.
Majority of users admitted to a slow start but found the deck engaging once they completed their first
collage.
Many users expressed a duality of emotions while testing the deck. Frustration and
excitement. Frustrated that a card prompt is telling them to do something they would not do to something
they are making and the excitement of seeing what could happen when they do.
Users also offered
prompts they would like to see included or expanded. A few mentioned that using the deck helped with
ideating other projects they had halted.
And no one liked cutting the cards out of the pdf
version.